'Quaffee - Fine pure Arabica coffee and coffee machines Interview'

Quaffee - Fine pure Arabica coffee and coffee machines Interview

Name of your website?

Quaffee - Fine pure Arabica coffee and coffee machines

Your name?

Warren Machanik

Your Location (city, etc)

Cape Town

Speciality roasted pure fine Arabica coffee beans, and quality coffee machines and equipment.

What inspired you to launch your own website?

To spread the word about speciality coffee in South Africa

When did you launch your first website, and what was it?

1 Nov 2006

How did you decide on a name for your website?

It was a combination of the word Quality and Coffee with a play on the old English word Quaff

What makes it different from other, similar offerings?

We only do coffee and coffee machines in Cape Town and nothing else

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Have 10,000 people by 2009 having tasted our coffees

How does your investment of time and money balance against your success?

Good

If you had an unlimited development budget for development, how would you change your site?

No, need to get the word out there for a little amount of money

If your site got really big, really quickly, would you be able to keep up with the demand?

Probably not

What unexpected costs and headaches have you had to deal with?

ISP unreliablity

What has been your biggest challenge?

ISP hosting that is not expensive but still reliable

What method has been most successful for promoting your website?

Word of Mouth

How has running your website differed from your expectations?

It has been okay to expand, but needs constant maitenance

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

18 months

What is your website address?

Quaffee - Fine pure Arabica coffee and coffee machines

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